I bet that many who follow me and read this blog may not be aware that I'm trained as a scientist, and I'm a nutritionist and exercise physiologist. My new book that I co-authored is neither a diet book nor an exercise book. It's not a diet plan nor a new way to work out. You won't find anything about weighing/measuring food nor any prescription of what foods you should or shouldn't eat, nor any special exercise program or fitness equipment that you should use or rely on. Rather, this is a book that appears to have a simple message: it's a new way to think. This is a cognitive behavioral approach to food and fitness. Though it seems simple, it requires work. But, it does work. "The Yum Factor: Changing Your Attitude Toward Food and Fitness" is sold on Amazon and Barnes & Noble in paperback, Kindle or Nook editions.